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Creating a Competitive Marketplace for Software Components 

In the previous posts, we explored the challenges of software interoperability in automated and assisted driving systems and detailed the best practices and AVCC’s recommendations for addressing those issues. In this final part, we will examine how the recommendations can foster a competitive marketplace for reusable software components, leading to lower costs and increased innovation in the industry. 

The AVCC’s vision for an ecosystem of interoperable software components is built around the adoption of a data-oriented architecture using the DDS standard. By adhering to a common set of principles, developers can create differentiated software components that are not only interoperable, but also reusable across different platforms and vehicle models. This standardization opens the door to a competitive marketplace where software components can be bought, sold, and integrated more easily. 

Benefits of a Competitive Marketplace 

Lower Costs for System Development and Maintenance: 

  • Reusability: With common data models and communication interfaces, software components can be reused across multiple projects and product lines. This reduces the need to develop new components from scratch for each system, saving time and resources. 
  • Economies of Scale: As more developers adopt AVCC’s recommendations, the market for interoperable components will grow. The increase in supply can lead to economies of scale, driving down the costs of individual components. 
  • Reduced Integration Effort: Standardized data communication interfaces and common data models simplify the integration process, reducing the effort and cost associated with making different components work together. 

Increased Innovation: 

  • Diverse Solutions: A competitive marketplace encourages diversity in solutions. System Integrators can choose from a wide range of components, each offering unique features and capabilities. This diversity fosters innovation as integrators can select the best components to meet their specific needs. 
  • Focus on Core Competencies: By leveraging reusable components, developers can focus more on their core competencies and innovation rather than spending time on interoperability issues. This shift in focus can lead to faster advancements in automated and assisted driving technologies. 
  • Collaboration and Knowledge Sharing: A vibrant marketplace promotes collaboration and knowledge sharing among developers and integrators, leading to the exchange of best practices and the development of more robust solutions. 


The journey through this blog series has highlighted the critical importance of software interoperability in automated and assisted driving systems. We began by exploring the challenges posed by the complexity and diversity of modern vehicle software, emphasizing the impact on development timelines, maintenance efforts, and overall functionality. 

We then delved into the AVCC’s comprehensive recommendations for addressing these challenges through the adoption of data-oriented architecture using the DDS standard. By focusing on data-centric communication interfaces that use a common extensible data model using DDS, these recommendations streamline software development and maintenance processes, enabling greater flexibility and scalability. 

Finally, we explored how AVCC’s vision can create a competitive marketplace for reusable software components. This marketplace not only lowers costs and reduces development effort but also fosters innovation and collaboration within the automotive industry. 

For stakeholders in the automotive industry, adopting AVCC’s recommendations offers numerous benefits: 

  • Enhanced Interoperability: Ensuring that software components can seamlessly communicate and work together. 
  • Cost Savings: Reducing development and maintenance costs through reusability and economies of scale. 
  • Fostering Innovation: Encouraging diverse solutions and enabling developers to focus on core competencies. 

As the automotive industry continues to evolve, the importance of software interoperability cannot be overstated. By embracing AVCC’s recommendations, we can pave the way for a future where automated and assisted driving systems are safer, more efficient, and more innovative than ever before. The road ahead is filled with potential, and with the right framework in place, we can unlock the full promise of these advanced technologies. 


Thank you for joining us for this blog series: Enhancing Automated and Assisted Driving: The Challenge of Software Interoperability. The Software Portability Working Group publishes technical reports, including TR-005 Data-Oriented Communication Architecture for Automated and Assisted Driving Systems. AVCC welcomes new members and we invite you to connect with us about joining. Find out more about our membership here.

About the author:

Dr. Rajive Joshi, Chair of the AVCC Software Portability Working Group and Principal Solution Architect at Real-Time Innovations (RTI).